The Standard

The Standard.

Operating standards, race analysis, and the things most campaigns do not want to hear until it is too late to do anything about them.

Published
01
Origin Story

Okay, So Who Actually Are You?

235,674 doors in Philly. Two degrees from Rutgers. A cardiologist who ended one career and started another. The wins nobody knew were hers. An interview nobody asked for.

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02
Standards

Standards. How we work. What you can count on.

Five standards. This is what we hold ourselves to on every race, at every level, every day. Not aspirationally. This is how the work runs.

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