When to reach out
A problem, an opening, or a decision that can't wait.
An attack lands. The race changes. Advice conflicts. Anyone on the campaign can reach out.
Rapid campaign response
STAT
The race changed. The campaign can't spend three days deciding what it means.
Golden Hour
An initial assessment inside the hour.
The team gets a clear account of the problem and the decision in front of it.
First 24
A plan within 24 hours.
PTGR sets the priorities, responsibilities, and timing so the campaign can move.
Don't lose the window.
Start with what happened. PTGR will take it from there.